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Interview with Shaga (YaggaYoLondon)

Updated: Nov 6, 2020

What do you think about the changing face of the music industry since when you got in the game,

from when it was dominated by major labels and album sales?

If I’m honest, I don’t think there’s a lot that’s actually changed, apart from it expanding, with obviously everything going digital now. But, everything still kinda runs how it used to, I reckon, it’s easier now for labels to promote things.

I think it’s easier for everyone including the labels, but in the same way the game is changing, in a way where it’s easier for labels, but it’s not easier for artists to come out, because right now, the UK scene is not how it was, say 10 years ago.

The way I see it has basically gone from Radio 1 playlists, to now Spotify playlists, and it’s the same people in the offices that are controlling what goes on, and what used to be the record labels is now distribution deals so I dunno what you think about that?

Well, I dunno because I think it's a good thing for artists to go independent, it’s a good platform, all of these things, I dunno. All I know is, right now, record labels, if we’re talking from then ‘til now, it was a similar thing but it was probably easier to get through to a record label, 10-15 years ago but right now, it’s like, you can’t really get hold of the record labels. The record labels are the ones that will get a hold of you and they’re looking out for the people who are getting numbers, who are going viral, getting 100k+ views, then they start looking at people.

Yeah, like the way there’s “industry plants” and the way they sell you an artist.

Of course, and you can sort of see it in artists like Stormzy and the younger generat